Condé Nast, a major magazine publisher has decided to permanently shut the doors of four of their magazines including Gourmet magazine, parenting magazine Cookie, and 2 bridal magazines Modern Bride and Elegant Bride. The unfortunate demise of printed media has sunk its talons into newspapers around the country and now taking many magazines into the abyss with them.
In an almost bizarre coincidence, wedding website Get Married launches their premiere issue of their wedding magazine Get Married. With what some may see as a bold move to enter into a crumbling industry, Get Married took many tremendous strides to insure that the magazine vaulted onto the scene with sure footing.
They set up a solid foundation starting with naming Stephanie Davis Executive Editor of the new publication who has written for GQ, Self, Brides and the now foiled Gourmet magazine which had been on news stands since 1941.
Then to solidify the positioning, Get Married entered into the technology arena by being the first bridal publication to incorporate Microsoft tags into its magazine so that readers can take a photo of the tag and watch more in depth content on products and other items of interest right on their camera phones.
Regardless of how you view Get Married’s risky venture into the territory, the overall plan was very well executed and very timely in order to pick up the scattered brides left by Condé Nast’s unfortunate decision to shut its doors on 4 of its more prestigious titles.
Brides are even being offered a free issue of the new wedding magazine at http://www.getmarried.com/magazine to take it out for a trial run.
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