In huge wedding fashion news, the wedding dress mega superstar Vera Wang has agreed to work with wedding dress megastore David’s Bridal to make a line of budget wedding dresses. Vera Wang’s wedding dresses are some of the most sought after fashions in the industry and she’s created dresses worn by Jennifer Lopez and Ivanka Trump to drop a couple names. But Vera is typically known for being the priestess of the higher end wedding dress pricing, so this seems to be a brilliant move in a time where Google web searches for “budget weddings” and “cheap wedding dresses” are at an all time high.
The arrangement is still behind close doors since there are trademark negotiations in play right now, but the timeline appears to be for Spring 2011 and the dresses will be in the ballpark of $600-$1500 which is certainly in the realm of affordability for most brides. Even though Vera Wang seems impervious to harm regardless of what the brides are doing, the increased exposure to the everyday bride that she will achieve with this partnership is well beyond her current reach. According to NBC, David’s Bridal currently accounts for over 30% of bridal business and that size of audience should prove immensely lucrative to the Vera Wang line.