The Knot’s Big Problems

bride-noose

Photo by Graham Minchkin and obtained via Flickr

I’m pretty sure that we’re all familiar with TheKnot.com and its many branches of government. However, it appears that The Knot has been on a downward spiral with brides and now wedding vendors.  Their release of “The Knot’s Best of Wedding Guide 2009” had some major issues and it became glaringly obvious that it wasn’t based on feedback, but greenbacks.  The Knot’s Editors Pick of DJ companies was a company that had 50 complaints on Ripoff.com, multiple complaints filed against them from the Better Business Bureau who also graded them with an F, and additionally had a few negative news stories on them on television including Inside Edition.  Great advice, Knottie.  Just wow.

Then to make matters worse, posts ordained by The Knot informed people to not choose local bakers over the venue’s in-house bakers to avoid cake cutting costs.  Really?  This along with other suggestions that kick the local vendors to the curb entirely. Not to mention their wealth of bad advice that people seem to be getting downright agitated about.

Truth be told, it appears as The Knot has become a victim of themselves and appear to have lost focus.  Either that or they don’t have time to properly manage their resources which has been consistently sending out bad advice pretty much all of 2009.  And with the presence of competitors on the horizon like Get Married at GetMarried.com that just announced a wedding magazine to further compliment their online presence and their already popular daily television show on Lifetime, The Knot may be a little too comfortable with their lead.

stockxpertcom_id26013461_jpg_1422eacbdf7fb8203dc02c53b1e553b8Brides are a fickle bunch and once you give them bad information, you’re hard pressed to get a second chance with the amount of resources available to them online.  I’ll be very curious to see how GetMarried’s offerings align with The Knot’s efforts once the Get Married magazine launches in September and especially since there are major changes that are sure to come with it.  Maybe The Knot should start looking for a good moat digger.

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4 Comments (+add yours?)

  1. Courtney Stone
    Jun 09, 2009 @ 16:00:41

    Not to mention their PATHETIC customer service when it comes to their much ballyhooed wedding websites. I am still FURIOUS with the Knot!

    Reply

  2. cuttingedgedjs
    Jun 10, 2009 @ 01:15:21

    The Knot is irresponsible and unprofessional in every regard. Here are a few articles I wrote regarding this very topic.

    http://www.cuttingedgedjs.com/blog/2009/04/21/untying-the-knot/

    http://www.cuttingedgedjs.com/blog/2009/03/22/why-not-theknotcom-for-your-wedding-services/

    Reply

  3. andyebon
    Jun 10, 2009 @ 02:44:51

    As noted in my post on this, one of The Knot’s glaring issues is the contradictory relationship between its Editorial (print and online) Department and its Advertising Department.

    They are a cross purposes. The bad advice heightens the chance of a bride making poor choices while the wedding business owner is undercut. All in one sweep.

    Thanks for amplifying this.

    Andy Ebon
    http://www.TheWeddingMarketingBlog.com

    Reply

  4. Lar
    Oct 15, 2009 @ 17:05:52

    The biggest issue with the knot is twofold.
    1. The Best Of (and this is coming from a guy regularly voted as such). You have no idea how many Brides voted. Only 50 Brides could’ve voted, naming only 5 DJ’s, but the DJ’s with the most votes, i.e. 8 are the best of. WHAT!?
    Plus you have no idea how many vendors ask & ask & ask… their clients to vote, which many do.
    They will KNOT release the #’s. Worse are the vendors who aren’t advertisers but are also voted a best of. You’ll NEVER find the best of the knot’s web site. Isn’t that a bit odd? Why would they only publish it in print when it’s such an INTERNET MONSTER. Because a vendor spending well over 2 grand to advertsie online would be extremely upset when they don’t get the nod as a best of, while a vendor who has never advertised is. Instead the knot takes a back door approach making it available only on newstands.
    2. POSTS. The posts are ridiculous. I’m not referring to the drama. That comes with being a Bride on the boards. I’m referring to a Bride being able to bash a vendor many of who are an advertisers. I’m sorry unless you were so wrongful in your product or service, there should be no character assasinations, or damaging of one’s character or business allowed.
    So an advertiser can spend 100’s to 1000’s a month but not make a best of list, they can still get slammed on the boards, while non advertisers can get free promotions every day in the chat rooms and they can also be a best of.
    WOW! I want stock in the knot.

    Reply

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