One of the craziest things I’ve seen is the cost of weddings. So why is it that Get Married has a literal laundry list of gift certificates and honeymoon vacations on their wedding contest pages there for the taking? And why are there barely any brides signing up to win them? Hundreds of thousands of visitors every month to the site and the brides are thinking to themselves, ‘”I never win anything.” and they don’t sign up! It’s like crazy town.
“Most brides simply walk away from opportunities that seem like there’s no chance they could win. Most websites don’t even get participation in the single percentage digits of what they’re traffic is primarily because it’s either not well represented on the main site or people have just become numb to giveaways because of the mass amounts of spam and scams online. But reputable companies like these are typically itching to give this stuff away, so avoiding opportunities like this is almost like leaving money on the table.”
Right now as we speak, Get Married is offering a $500 gift certificate from David’s Bridal, a dream vacation to Honduras for 7 days on the island of Roatán, a honeymoon package to Puerto Vallarta, Mexico, another one to Turtle Island in Fiji, and even two sets of dinnerware. They’re right there for the taking, so it doesn’t make a lot of sense why more brides aren’t taking advantage of it.
In huge wedding fashion news, the wedding dress mega superstar Vera Wang has agreed to work with wedding dress megastore David’s Bridal to make a line of budget wedding dresses. Vera Wang’s wedding dresses are some of the most sought after fashions in the industry and she’s created dresses worn by Jennifer Lopez and Ivanka Trump to drop a couple names. But Vera is typically known for being the priestess of the higher end wedding dress pricing, so this seems to be a brilliant move in a time where Google web searches for “budget weddings” and “cheap wedding dresses” are at an all time high.
The arrangement is still behind close doors since there are trademark negotiations in play right now, but the timeline appears to be for Spring 2011 and the dresses will be in the ballpark of $600-$1500 which is certainly in the realm of affordability for most brides. Even though Vera Wang seems impervious to harm regardless of what the brides are doing, the increased exposure to the everyday bride that she will achieve with this partnership is well beyond her current reach. According to NBC, David’s Bridal currently accounts for over 30% of bridal business and that size of audience should prove immensely lucrative to the Vera Wang line.