2 Bride Magazines Shut Their Doors

elegant-brideCondé Nast, a major magazine publisher has decided to permanently shut the doors of four of their magazines including Gourmet magazine, parenting magazine Cookie, and 2 bridal magazines Modern Bride and Elegant Bride. The unfortunate demise of printed media has sunk its talons into newspapers around the country and now taking many magazines into the abyss with them.

In an almost bizarre coincidence, wedding website Get Married launches their premiere issue of their wedding magazine Get Married.  With what some may see as a bold move to enter into a crumbling industry, Get Married took many tremendous strides to insure that the magazine vaulted onto the scene with sure footing.

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They set up a solid foundation starting with naming Stephanie Davis Executive Editor of the new publication who has written for GQ, Self, Brides and the now foiled Gourmet magazine which had been on news stands since 1941.

Then to solidify the positioning, Get Married entered into the technology arena by being the first bridal publication to incorporate Microsoft tags into its magazine so that readers can take a photo of the tag and watch more in depth content on products and other items of interest right on their camera phones.

wedding-magazineRegardless of how you view Get Married’s risky venture into the territory, the overall plan was very well executed and very timely in order to pick up the scattered brides left by Condé Nast’s unfortunate decision to shut its doors on 4 of its more prestigious titles.

Brides are even being offered a free issue of the new wedding magazine at http://www.getmarried.com/magazine to take it out for a trial run.

The Knot’s Big Problems

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Photo by Graham Minchkin and obtained via Flickr

I’m pretty sure that we’re all familiar with TheKnot.com and its many branches of government. However, it appears that The Knot has been on a downward spiral with brides and now wedding vendors.  Their release of “The Knot’s Best of Wedding Guide 2009” had some major issues and it became glaringly obvious that it wasn’t based on feedback, but greenbacks.  The Knot’s Editors Pick of DJ companies was a company that had 50 complaints on Ripoff.com, multiple complaints filed against them from the Better Business Bureau who also graded them with an F, and additionally had a few negative news stories on them on television including Inside Edition.  Great advice, Knottie.  Just wow.

Then to make matters worse, posts ordained by The Knot informed people to not choose local bakers over the venue’s in-house bakers to avoid cake cutting costs.  Really?  This along with other suggestions that kick the local vendors to the curb entirely. Not to mention their wealth of bad advice that people seem to be getting downright agitated about.

Truth be told, it appears as The Knot has become a victim of themselves and appear to have lost focus.  Either that or they don’t have time to properly manage their resources which has been consistently sending out bad advice pretty much all of 2009.  And with the presence of competitors on the horizon like Get Married at GetMarried.com that just announced a wedding magazine to further compliment their online presence and their already popular daily television show on Lifetime, The Knot may be a little too comfortable with their lead.

stockxpertcom_id26013461_jpg_1422eacbdf7fb8203dc02c53b1e553b8Brides are a fickle bunch and once you give them bad information, you’re hard pressed to get a second chance with the amount of resources available to them online.  I’ll be very curious to see how GetMarried’s offerings align with The Knot’s efforts once the Get Married magazine launches in September and especially since there are major changes that are sure to come with it.  Maybe The Knot should start looking for a good moat digger.

5 Spring Wedding Ideas from Colin Cowie

spring-weddingSpring is the start of the wedding season, and a time when brides have additional options for every element of their celebration. From an abundance of flowers and fresh, seasonal foods, to moving the wedding outside and shortening the hemline, brides’ options spring into high gear with the bright colors, smells, tastes and fashions of the season. Get Married unveils the latest spring wedding trends that exemplify an organic blending of styles and exude creativity, good taste and the true sense of the season.

For brides seeking the latest trends for their spring wedding, Get Married’s show on Lifetime Television and http://www.GetMarried.com provide unique wedding ideas from the industry’s leading wedding experts who offer season-specific advice, ideas and inspirations that fit any budget and personal style.

Get Married teamed with Colin Cowie of Colin Cowie Lifestyle, internationally known as the arbiter of style, to offer the latest wedding trends to the springtime bride. “Spring is a thrilling time of the year – it represents growth and new beginnings – a perfect metaphor for a wedding,” said Colin, lifestyle expert, celebrity wedding designer and host of Get Married on Lifetime Television and http://www.GetMarried.com. “The gift of a spring wedding is that it gives everyone a chance to revel in nature.”

Colin Cowie and Get Married offer 5 Spring Wedding Trends for the Fashionable Bride who wants to merge personal and seasonal styles while capturing the essence of spring in her wedding.

colin-cowie-wedding-table-d1. Extract electric colors from nature: Lift colors straight from spring leaves, flowers and shoots of grass, and bring them to the reception tables and the bridal dresses. Grass green, canary yellow and chaparelli pinks, accented with gold or pewter, are exciting and fresh.

2. Fuse youthful flavors in a sophisticated spirit: Capture the popping colors of spring by serving lollipops at a candy station, popcorn at valet, or other tasty treats to satisfy your palette.

3. Combine deep colors with lighter papers: Keep wedding invitations, table cards and programs fresh with light papers like tissue and vellum. Incorporate spring colors like white ink on rich green paper or shocking pink ink on lime green paper. Reverse the formula with green inks on white paper.

4. Shorten the hemlines and heighten the style: Stand out from the crowd but blend with the event intention by wearing a shorter dress with an eye-catching pair of heels. Create a chic retro look with a short birdcage wedding veil and a set of short gloves.

5. Create an at-home atmosphere with backyard elegance: Create a quality backyard wedding that is intimate and organic with your garden being the aesthetic to inspire your décor. Spring weather is unpredictable so have heaters and a back-up plan of moving inside or under a gorgeous canopy.

“Springtime embodies a unique charm and is a theme in itself when it comes to weddings and celebrations,” said Stacie Francombe, CEO and founder of Get Married and http://www.GetMarried.com. “The possibility of a spring wedding is endless, and Get Married offers brides all the latest seasonal trends and styles for brides on any budget.” About Get Married Get Married is the only multi-channeled wedding planning resource with platforms online (www.GetMarried.com) and on television every weekday that connects local and national wedding professionals and industry experts with brides through entertainment and news.